About FlexRetail

FlexRetail POS is your trusted partner in transforming grocery store operations. Since day one, our mission has been clear and unwavering—to provide innovative POS systems for grocery stores, designed by grocers, for grocers.

Serving Independent Grocers Since 1995

What started as a shared vision among a family of grocers has grown into a dynamic solution used by grocery stores nationwide. From our humble beginnings in Crestline, California, to our current headquarters in San Antonio, Texas, we’ve grown alongside our partners and customers, setting the standard for retail grocery technology.

Through decades of innovation, we’ve evolved to meet the complexities of modern independent grocery store operations. Whether it’s achieving seamless integration of your backend store technology to delivering durable POS hardware, FlexRetail POS is the all-encompassing solution for your grocery retail technology needs.

Our Story

FlexRetail, formerly known as ITRetail-Pro, began in Crestline and quickly expanded to stores around the world, driven by innovation, collaboration, and a deep commitment to retail excellence. In 2023, the company was acquired by Dura Software and rebranded as FlexRetail, honoring its roots while embracing a bold new chapter. As part of the Dura family, FlexRetail is enhancing its tools, expanding its reach, and continuing to lead the way in POS technology for retailers everywhere.

What Sets FlexRetail POS Apart

When you choose FlexRetail, you’re choosing a company that values trust, community, and innovation.

Here’s why more grocery stores are turning to FlexRetail:

Customer-Focused Approach

We prioritize your needs by providing state-of-the-art systems that create a better in-store experience for your customers.

Community Driven

We’re part of a connected network of grocers and partners working together to enhance the grocery store experience and serve surrounding communities.

Constant Innovation

As the retail grocery landscape evolves, we stay one step ahead. Our software and hardware are designed to meet the shifting demands of independent grocers.

The FlexRetail Guarantee

Your success is our success, and we firmly stand by that promise. That’s why we offer the FlexRetail Guarantee. To ensure your total satisfaction, we rigorously test our software and vet all partners for seamless integration into your operations.

Try our POS solution risk-free. If you’re unhappy for any reason, we’ll provide a full reimbursement, covering 100% of your software costs.