OTC and Grocery Benefit Cards
Millions of shoppers carry an OTC or grocery benefit card as part of their Medicare Advantage, Medicaid, or employer health plan, and that number keeps growing every year. FlexRetail POS already recognizes eligible items automatically at checkout, and now that list of supported health plans is bigger than ever.
If you run an independent grocery, specialty market, or corner store, this is the list your shoppers are asking about. Below is the full breakdown of regional and national plans FlexRetail supports today.
What Shoppers Can Buy with These Cards
Once a card from one of these plans is swiped, FlexRetail POS handles the rest. Eligible purchases typically include:
- Fresh meat, seafood, and produce
- Dairy, eggs, and pantry staples
- Over-the-counter hygiene items
- Pain relievers, allergy support, digestive aids, vitamins, and first aid supplies
No manual overrides, no separate transactions, and no guesswork for your cashiers. FlexRetail flags eligible items automatically at the register, the same way it works for any OTC benefit card transaction.
National Health Plans
- United Healthcare
- BHN | Tango
- Centene Corporation
- Fidelis Care
- NBS (National Benefit Services)
- Wellcare Simple
- Humana
Regional Health Plans
- TotalCare HMO D-SNP
- Align Senior Care (a Curana Health company)
- Provider Partners
- OTC & More (2026 Over-the-Counter Catalog)
- San Francisco Health Plan
- Molina Healthcare
- AultCare’s PrimeTime Health Plan
- Convey Benefits
- SCAN
- Banner Medicare Advantage
- Priority Health
- Heritage Health / Nebraska Total Care
- Fidelis Care
- SummaCare
- OTC Health Solutions / Cooperative Care & More
- UCLA Health Medicare Advantage Plan
- The Helper Bees
- Horizon Blue Cross Blue Shield Medicare
- Align, powered by Sanford Health Plan
- Blue Cross Blue Shield Blue Care Network of Michigan Medicare
- Troy Medicare
- Gold Kidney Health Plan
- Procare
- Sunshine Health
- Blue Shield of California Medicare
- VillageCareMAX
- ATRIO Health Plans (Flex Card Debit Card)
- Medicare LLC
- Provider Partners Premier
- Pruitt Health / The Helper Bees
- Clover Health
- Providence Health Assurance
- OneCare, CalOptima Health OneCare Complete
- UCare
- BHN | Tango
- Partnership HealthPlan of California
Benefits for Stores and Benefits for Shoppers
Empower your store with a customer rewards program that drives revenue growth and boosts customer loyalty.
For Your Store
- Compete with big chains for a growing pool of Medicare Advantage, Medicaid, and employer plan holders
- No added cashier training or manual overrides, FlexRetail flags eligible items automatically
- Faster checkout with no separate transactions for benefit-eligible items
- A built-in reason for seniors and fixed-income shoppers to choose your store over driving further for the same benefit
- A competitive edge you can promote in-store and in local marketing
For Shoppers
- Use benefit dollars at a store close to home instead of driving across town
- Buy meat, produce, dairy, and pantry staples without paying out of pocket
- Pick up OTC hygiene items, pain relievers, allergy support, vitamins, and first aid supplies on the same card
- No separate checkout process, benefit items are recognized automatically alongside regular purchases
- More of every month's benefit allowance actually gets used before it expires
Ready to Get Started?
If your store isn’t accepting OTC and grocery benefit cards yet, you’re leaving sales on the table with every one of these plan holders who walks past your door. Contact FlexRetail today to see how fast this can be live at your register.